University College London (UCL) has become the first educational institution to partner with Fight the Fakes.

Fight the Fakes is a global campaign that gives voice to the people affected by counterfeit medicines and UCL is the first educational institution to become an official partner.

Other partners include the World Medical Association (WMA), International Pharmaceutical Federation (FIP), the British Pharmaceutical Students Association (BPSA), the International Federation of Pharmaceutical Manufacturers and Associations (IFPMA) and many others.

A key objective of the collaboration is to increase public awareness and educate students on the serious global health threat of counterfeit medicines. It is particularly important that students are made aware of this issue as every pharmacy across the EU will scan medicines to verify authenticity according to the Falsified Medicines Directive as adopted by The European Parliament and the Council of the European Union by 2018.

Spearheaded by academic lead, Oksana Pyzik, a UCL Committee was formed and will aim to bring this issue forward.