Members of Teva, across Europe, simultaneously spent half an hour breathing their way to a Guinness World Records title through an international breathing class.
Healthcare company Teva, which has its European headquarters in Amsterdam, is now recognised as the inaugural holders of the record for, ‘The World’s Largest Breathing Lesson.’
The breathing lessons were held at many of the company’s European sites and led by fully qualified yoga teachers. They followed a strict format to comply with Guinness World Records’ requirements and were all independently verified. The lessons focused on inhalation, temporary suspension of breath, right-and-left-nostril-breathing, finishing with the ‘lion’s breath’.
This Guinness World Records attempt demonstrates our commitment to respiratory care and represents the significant change that we can make together,’ said Luca Frangoni, Head Respiratory, Europe.
‘People often forget what a burden respiratory disease can be for the individuals affected, their families, and the health systems. Supporting the millions of people in Europe with asthma and chronic obstructive pulmonary disease is at the centre of our business and that’s why we’ve done this record attempt, to raise awareness and demonstrate this commitment for the respiratory community in a new and creative way.’
‘Teva aims to help empower patients to play a more active role in the management of their condition. Ultimately we want to give these patients the opportunity to have a better day,’ he added.
