Well, the UK’s largest independent pharmacy chain, is introducing a radical new retail concept – The Pharmacy Shop.
Following extensive customer research and feedback, the brand will challenge current perceptions of Well’s existing offering and those of the wider industry, by offering a customer-led, modern, retail destination to meet today’s customers’ health and wellbeing needs.
The opening of The Pharmacy Shop in Highgate, London, this May, will see Well revolutionise the stereotypical pharmacy with an impressive range of products to help consumers keep and feel well, such as beauty and skincare, health and wellbeing products, wearable fitness technology and thoughtful gifts – including new brands such as Jawbone, Anatomicals, Burts Bees, A Pony Called Steve, and Kaffee Fassett.
The Pharmacy Shop will also see the launch of unique health kiosks offering on-the-spot, digital health checks, including blood pressure, BMI and weight measurement, alongside the trusted advice of the pharmacy team.
Speaking about the new concept, Emma Smith, Head of Retail and Marketing at Well, said, ‘We’ve taken the best of the traditional pharmacy and given it a place in the lives of the modern day shopper. Today, our customers want to receive exceptional healthcare advice and wellbeing technology, as well as modern, trend-driven, value for money products, right in the heart of their local community.
‘Our new stores will challenge the idea of what a local pharmacy should be, even down to the way we talk. We know that healthcare advice can sometimes be confusing or littered with jargon, and we’re putting a stop to that by using clear, everyday language when we talk to our customers and on all information leaflets and point of sale.’
